Privacy policy

At Sway, we take your privacy seriously. This policy explains what information we collect, how we use it, and what rights you have. We wrote this in plain language because legal jargon helps nobody. If you have any questions after reading this, reach out to us directly.

1. Information We Collect

Information you give us directly

When you fill out a contact form, book a strategy call, sign up for our newsletter, or send us an email, you’re sharing information with us. This typically includes your name, email address, phone number, company name, and whatever you write in the message field. We only collect what’s necessary to respond to your inquiry and provide our services.

If you become a client, we’ll also collect billing information such as your business address and payment details. Payment processing is handled by third-party providers and we do not store your credit card information on our servers.

Information collected automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies. This includes your IP address, browser type, device type, pages you visit, time spent on each page, and how you arrived at our site. We use this data to understand how people use our website and to improve the experience.

We use analytics tools such as Google Analytics to gather this information. These tools use cookies, which are small text files stored on your device. You can control cookies through your browser settings at any time.

Information from third parties

If you interact with us through social media platforms, we may receive basic profile information from those platforms according to their privacy settings and policies. We may also receive information from referral partners or business directories if you’ve been referred to us.

2. How We Use Your Information

We use your information for specific, legitimate purposes. We use it to respond to your inquiries and provide the services you’ve requested. We use it to communicate with you about your account, projects, or any changes to our services. We use it to send you marketing communications, but only if you’ve opted in, and you can opt out at any time.

We also use your information to improve our website and services, to understand how people find and use our site, to protect against fraud or unauthorized activity, and to comply with legal obligations when required.

We will never sell your personal information to third parties. We will never use your data in ways that are incompatible with the purposes described above. If we ever need to use your information for a new purpose, we’ll ask for your consent first.

3. How We Share Your Information

We share your information only when necessary and only with trusted parties. Our service providers, such as payment processors, email platforms, hosting providers, and analytics tools, may have access to your data solely to perform services on our behalf. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

We may also share information if required by law, such as in response to a court order or legal process. If Sway is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. In such cases, we’ll notify you before your information becomes subject to a different privacy policy.

We do not share your personal information with advertisers or marketing companies. We do not participate in data broker networks. Your information stays within the scope of our business relationship with you.

4. Cookies and Tracking Technologies

Our website uses cookies to function properly and to help us understand how visitors use our site. Essential cookies are required for the website to work correctly, such as remembering your preferences and keeping you logged in. Analytics cookies help us understand traffic patterns and improve the site. Marketing cookies may be used to deliver relevant content and measure the effectiveness of our campaigns. When you first visit our website, you’ll be asked to accept or decline non-essential cookies. You can change your preferences at any time through your browser settings. Disabling certain cookies may affect the functionality of the website but will not prevent you from accessing our content.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or alteration. This includes using encrypted connections for data transmission, restricting access to personal data to team members who need it, regularly reviewing our security practices, and using secure, reputable third-party services for data storage and processing.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you promptly in accordance with applicable laws.

6. Your Rights

You have rights regarding your personal information, and we respect all of them. You have the right to access the personal data we hold about you and request a copy of it. You have the right to correct any inaccurate or incomplete information. You have the right to request deletion of your personal data, subject to any legal obligations we may have to retain it.

You have the right to opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly. You have the right to withdraw consent for data processing where consent was the basis for processing. You have the right to lodge a complaint with a data protection authority if you believe your rights have been violated.

To exercise any of these rights, contact us at the email address listed at the bottom of this policy. We will respond to all legitimate requests within 30 days.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy. Contact form submissions and inquiry data are retained for up to 24 months unless you become a client, in which case we retain your information for the duration of our business relationship and for a reasonable period afterward for legal and accounting purposes. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in aggregated, anonymized form and does not identify individual users. When data is no longer needed, we delete it securely or anonymize it so that it can no longer be associated with you.

8. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services that are not operated by us. We have no control over the content, privacy policies, or practices of these third-party sites. We encourage you to review the privacy policy of any website you visit. Clicking on a third-party link does not constitute an endorsement by Sway.

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 18, we will take immediate steps to delete that information. If you believe a child has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we’ll update the “last updated” date at the top of this page. For significant changes, we’ll make reasonable efforts to notify you directly, such as through an email or a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website and services after any changes to this policy constitutes your acceptance of those changes.

11. Contact Us

If you have any questions about this privacy policy, want to exercise your rights, or have any concerns about how we handle your data, please contact us.

Sway

Email: hello@swayagency.com

Address: [Your Business Address]